Now the Dallas Morning News is getting citizens to report non-emergency issues in their community publicly using the following publicity efforts mentioned by Okamoto:
"*There are promos in the paper pretty regularly on pages 2A and 2B.
*We have blogs from each community where we mention the tool from time to time, first announcing it, then reporting the more interesting tickets.
Here's an example: http://planoblog.dallasnews.com/archives/2009/07/new-dallasnewscom-tool-plano-p-1.html
And another: http://eastdallasblog.dallasnews.com/archives/2009/07/check-out-the-potholes-on-mcmi.html
There are also standing links to see click fix from these blogs as well as from our community landing pages (Ex: www.dallasnews.com/planoblog and www.dallasnews.com/plano)
*New tickets show up in our community news feeds for each community
*We have a teaser to it on our home page as one of our rotating promos
*We've created a shortcut for the tool: www.dallasnews.com/problemtracker
And we're about to launch a marketing program for all of our community news coverage that will mention it."
Great Work Jennifer!