Flashback to 2007: A group of Estonian friends are discussing their country's illegal dumping problem. Amidst their conversation, they realize this illegal dumping isn't the real issue. In fact, the root of the problem lies in the country's widespread apathy. Hoping to take matters into their own hands, these friends brainstorm how to change this mentality. What emerged was the Let's Do It initiative.
Like previous campaigns before it, Let's Do It SF! hopes to tackle the increasing incidents of illegal dumping and graffiti in the Bay Area. Consisting of three parts (mapping of garbage, public communication, and clean-up day), the initiative will incorporate SeeClickFix into the first part through the use of our free, efficient, and user-friendly technology.
Our proactive approach to cleaning up our streets serves as a warning to would-be polluters that San Francisco residents do not tolerate environmental and social injustice and we take pride in our neighborhoods.