"In today's digital world, influencers are selected by their community as those with valued knowledge to share and are trusted with their opinion." What is fun about LinkedIn is that articles like this one by Pierre-LoÃ¯c Assayag, Founder-CEO @ Traackr, are "liked" by former colleagues and come across my radar that I likely wouldn't see otherwise.
There is a long list of well-known influencers in the civic space that have advocated for open government and driven the adoption of shared services to increase citizen participation, efficiency and reduced costs. But what jumped out at me when I read this article was that "... influencers are selected by their community..."
One of my favorite stories is how SeeClickFix was adopted in Vermont. In 2011, Jason Van Driesche, a Director with the non-profit Local Motion that promotes active transportation, contacted SeeClickFix to use grant funding for engaging the biking community to help report road-related issues. Being an "influencer" in his community, he collaborated with administrators in Burlington, South Burlington and Essex Junction to ensure issues were routed to the best contact for resolution. Fast forward to today, all three municipalities have adopted their own branded citizen engagement channels and are actively using our hosted Admin CRM for efficiently routing, closing and reporting on service requests across multiple departments.
I'm reminded that every conversation matters because everyone has the ability to be an "influencer" in his or her community.